Why You Need a Blog and SEO for More Leads, Better Leads, and More Money in Your Creative Business
Why You Need a Blog and SEO for More Leads, Better Leads, and More Money in Your Creative Business
It's no secret that businesses need leads in order to make money. And it's also no secret that SEO is one of the best ways to generate leads. But what a lot of business owners don't know is how having a blog can help them get better leads.
In my elopement & wedding photography business, I use blogging and SEO as my main form of lead generation AND lead alignment instead of investing my time and energy primarily into any other form of marketing I don’t own. By doing this, I’ve been able to book out my years solid and book clients who are:
1. The best for me.
2. Who I can help most.
3. Who pay my premium rates of $10,000-$15,000+.
In this blog post, we'll discuss why you need a blog and how it can help you get more qualified leads for your business. We'll also talk about the importance of SEO and how it can help you achieve long-term success for your business.
Here are 5 reasons you should use SEO and blogging to get more leads, get better leads, and have a sustainable marketing strategy.
1. SEO is a long-term investment
When it comes to marketing, SEO is one of the longest investments you can make. Unlike other forms of marketing, such as PPC or social media advertising, SEO takes time to see results. But because of this, SEO is a much more sustainable strategy in the long run.
When you create blogs and use SEO on them and your website, your energy investment in that creation becomes an evergreen solution that will keep working for you long after they have been published and gain traction.
If you can rank your website for the right keywords, you'll get traffic from people who are genuinely interested in what you have to offer because you catch them in their organic search for a solution. This makes it a much more energy-effective way to market your business over the long term.
SEO is also a great way to get more leads from your website. When you rank your site and blog for keywords that your magical, dreamy clients are using, you'll be able to attract and capture the right people people who are meant for what you have to offer in your creative, solopreneur business.
Once they've landed on your website, it's up to you to convert them into leads.
But in order for SEO to be effective, you need to make sure that your website is optimized for lead generation. This means having a well-designed website with clear calls to action and an easy-to-use contact form. If your website isn't optimized for lead generation, then all the traffic in the world won't matter because you won't be able to turn those visitors into leads.
2. A blog and SEO help pre-qualify leads for your creative business
One of the biggest benefits of having a blog is that it helps pre-qualify leads. When someone visits your website and sees that you have a blog, they'll know that you're an authority in your field. This will make them more likely to want to do business with you. In fact, according to HubSpot, businesses that blog generate 67% more leads per month than businesses that don't blog. So if you're looking for a way to get more qualified leads for your business, starting a blog is an excellent place to start.
When you combine blogging with SEO on your whole site (and yes, you can even use SEO for Pinterest, TikTok, and YouTube- but that’s a whole other blog in itself), you'll be able to attract even more leads. By ranking your blog posts for the right keywords, you'll be able to get traffic from people who are already interested in what you have to offer.
This means that not only are they a better fit for your creative business service or products, but they also are less likely to ghost you, more likely to be really excited to hear how you can help them, and most likely to buy from you.
3. Blogging and SEO for your creative business helps you stand out from your competition
Your right clients are best for you over your competition. By using blogging and SEO to speak to the right people, you will be able to better attract your ideal clients. If you're a creative solopreneur, then it's important that you use your blog to show off your unique personality and style. This will help you stand out from the competition and attract people who are looking for someone just like you.
Your SEO strategy should be based on helping your magical clients and your own thoughts and point of view- versus being completely generic. By doing this, you will stand out from everyone else.
When you combine blogging with SEO, you'll be able to reach an even wider audience of people who are looking for what you have to offer. And by ranking for the right keywords, you'll be able to get in front of your competition and attract more leads.
4. SEO is an effective way to generate leads while you sleep
One of the best things about SEO is that it's a passive form of marketing. Once you've achieved the right rankings, you'll continue to get traffic from those keywords long after you've published your article. This means that you can generate leads while you sleep and without having to put in any extra effort.
And when you combine SEO with blogging, you'll be able to generate even more leads. By publishing new content on a regular basis, you'll be able to keep your website fresh and attract new visitors. And by ranking for the right keywords, you'll be able to get in front of your competition and attract more leads.
SEO and blogging is also an evergreen marketing system, unlike social media which requires endless creation, energy, and has a short life span. If you want to build a long-term marketing system that will continue to generate leads for years to come, then SEO and blogging is the way to go.
5. SEO and blogging is the perfect strategy for introverts
Blogging and SEO can be a great way for introverts to market their business. Introverts are often good at writing, and by using a blog they can share their ideas and expertise with the world. They can also use SEO to get in front of their target audience and attract more leads.
SEO is also a great way for introverts to generate leads. It's a passive form of marketing, which means that you can achieve the right rankings and then continue to get traffic from those keywords long after you've published your article. This means that you can generate leads while you sleep and without having to put in any extra effort.
As an introvert, conserving our energy around what we do and create is important. By using SEO and blogging, we can create a long-term marketing system that will continue to generate leads without us feeling like we are in a constant creation wheel.
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