Are You Making These Selling Mistakes | Business Coach for Photographers and Creatives
Photographers and creatives,
are you making these sales mistakes in your sales process causing you to lose bookings and create awkward situations?
I remember many years ago when I was first trying to figure out how to be a 'good business person' and was following sales advice from some people who were recommended as 'the best'.
Only to figure out that they were manipulative and were teaching tactics that made me feel really icky.
They held up on a pedestal to:
pressure a sale on the call,
to manipulate people into a yes,
and to basically force my highest-priced package on them as 'the one they should get' that had more in it than they wanted or needed.
The point they said was to get them really excited over what they can ‘have’ but ‘can’t afford’. The kicker then was that after they were excited by the items in there they couldn’t afford, to slowly take away those items from that package, the one they already said they couldn't afford, until they were basically sad and settling with a package in their price range.
To actually 'show them what they could have had and then have them take it away from themselves' to:
elicit sadness in them and settle just to get you.
orto have them push up past what they intended to spend to get more money from them.
Who wants to start your relationship with your photography or creative-service clients as sad or anything but excited? Not me.
There’s a way to use this psychology of ownership in a more ethical, empowering way for your photography clients.
The way I felt trying these things felt AWFUL.
The way I could intuitively tell my potential clients felt was AWFUL.
The connection I had with them was terrible.
And, because of this, my business bookings suffered.
Are you making these selling mistakes in your photography or creative business right now?
This is your sign to follow your gut if it feels bad and isn’t working and instead to just stop.
That's when I started on this obsession with 'this has to change’ and what I can do better by using human psychology, human behavior, and neuroscience. Putting together the knowledge I already had and becoming obsessed with understanding more.
I just saw similar advice, again, being thrown out to pressure for a sale, always be closing, do whatever it takes to get the sale.
This isn't it.
There's a better way that will feel empowering, aligned, and consensual to both parties in your sales process which will also book more clients.
Create connection through conversation with your clients, instead of trying to just steamroll a sale.
Stop pressuring for the sale to happen on the call- especially for premium-priced experiences.
Most people do it thinking they will ‘lose the sale’ and exert their lack-energy all over the place creating an ick-forcefield over the experience. Your clients will still book you if you are the one for them.Guide your clients into the package they buy with integrity.
Trying to book clients that aren’t a good fit for you or trying to get clients to book packages that aren’t a good fit for them just to get more money is unethical at best, and, can set you up for disaster after the purchase.
If your leads are right-for-you-clients, they will book with you. Stand in that energy, instead.
Was this helpful? Stay tuned for my upcoming Group Coaching Program that will help you be a Sorcerer of Sales™ and book aligned clients without the shitty tactics.
xoxo Steph